Tegmark:

If we discover the ultimate nature of time, this will answer many of the most exciting open questions facing physics today. Did time have some sort of beginning before our Big Bang? Will it ultimately end? Did it emerge out of some sort of timeless quantum fuzz into which it will eventually dissolve? We physicists haven’t found the mathematical theory of quantum gravity required to convincingly answer these questions, but whatever this “theory of everything” turns out to be, time will be the key to unlocking its mysteries.