… that’s the name of a company, now owned by Oculus, and this is how they describe what they’re doing:

We’re developing breakthrough techniques to capture, interpret, manage, analyze, and finally re-project in real-time a model of reality back to the user in a way that feels real, creating a new, mixed reality that brings together the virtual and real worlds.

Ultimately, these technologies will lead to VR and AR systems that can be used in any condition, day or night, indoors or outdoors. They will open the door to true telepresence, where people can visit anyone, anywhere.

(Via.)